Analysis of Web Site Activity and Technology Transfer Accomplishments
Government research activities are coming under increased scrutiny to justify their research direction, and to validate research project existence. One way to justify research is to pay closer attention to research clientele, their needs and their willingness and ability to adopt new technologies. Because many research products are informational rather than tangible, emerging information technologies provide a well-tailored mechanism for (1) delivering research to user groups and (2) evaluating what users find valuable in that disseminated information. During the first 6 months of activity for our Web site (Oct. 1995-April 1996) we logged and analyzed demographic information about visitors and what pages they viewed. We found that almost 1/3 of the pages accessed were publication abstract pages. By comparing the subject areas of reprints requested and the subject areas of abstract pages viewed with the number of reprints requested for those subject areas, we were able to infer how well our research products are meeting our clienteleâs needs. For some subject areas, the type of publications produced may not be well matched with usersâ interests. In general, however, we found good agreement between subject matter interest and user requests for information.